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Holistic beauty: ravishingly rebellious
When the queen asked, “who is the fairest of them all?” the magic mirror should actually have responded: “physical beauty is so subjective, why not fill your life with passions rather than crowding your shelves with lotions and potions?”. Needless to say, this simple disclosure might have saved both Snow White and her stepmother a whole lot of anguish. Contrary to cosmetic marketing claims, even a full-coverage foundation will never unify body and mind. So we’ve set out to discover holistic beauty which, much like positive thinking, is all about increasing confidence.
2020 has well and truly shaken up the (often steadfast) fashion world.Between virtual Fashion Weeks, digital influencers, water-saving organic fabrics, sustainable initiatives, upcycling, recycling and fashion-on-demand... what was already being disrupted by growing environmental awareness has been intensified by the health crisis. Now, the “before and after” of the fashion industry is coming into view.
While masks may have been slipping on the fashion industry as a whole, they have become ever-present on (digital) catwalks and in people's wardrobes. By penetrating the gates to the fashion world, masks have become the symbol of the reality of the world we’re living in and go hand in hand with the movement towards a new way of thinking. Towards a new type of fashion that is moral, environmentally friendly and that aligns itself with the lifestyle and behaviour of a new generation of responsible consumers, and Smallable is joining the fight!